--- type: feature title: "Online Advertising Platform for Ecommerce" description: "Use an online advertising platform that connects provider accounts, campaign reporting, supported controls, creative evidence, and ecommerce store context." category: ai-marketing h1: "Run Ecommerce Campaigns from One Online Advertising Platform" legacyKind: structured image: "https://storage.googleapis.com/download/storage/v1/b/runner-blog/o/features%2Fonline-advertising-platform%2Fhero.png?generation=1786727792301341&alt=media" keyword: "online advertising platform" --- ## Your Online Advertising Platform, Built Around Your Store Describe the outcome you need. Runner uses your catalog, brand, and store context to prepare reviewable online advertising platform work, so you can approve it without moving data between tools. ![Your Online Advertising Platform, Built Around Your Store](https://storage.googleapis.com/download/storage/v1/b/runner-blog/o/features%2Fonline-advertising-platform%2Fhero.png?generation=1786727792301341&alt=media) [Open Runner Ads](https://www.runnerai.com/auth/login) Try online advertising platform with your store context now. Publishing and automation depend on your plan. ## Keep Provider Reality Beside Every Campaign Decision Use one review surface without pretending Google Ads, Meta, and TikTok expose identical data, controls, or publishing paths. ### Verify the Connected Account Complete provider authorization, return to Runner Ads, and confirm the saved account before treating a connection, sync, or reauthorization as successful. ![Verify the Connected Account](https://storage.googleapis.com/download/storage/v1/b/runner-blog/o/features%2Fonline-advertising-platform%2Fgrid-1.png?generation=1786727792564989&alt=media) ### Scope the Evidence First Choose the provider account and time range before comparing KPI cards, campaign rows, trends, activity, or connected-creative reporting. ![Scope the Evidence First](https://storage.googleapis.com/download/storage/v1/b/runner-blog/o/features%2Fonline-advertising-platform%2Fgrid-2.png?generation=1786727792815987&alt=media) ### Use Only Supported Controls Pause, enable, create, or publish only where the current provider flow supports it, then confirm the returned state instead of assuming the request succeeded. ![Use Only Supported Controls](https://storage.googleapis.com/download/storage/v1/b/runner-blog/o/features%2Fonline-advertising-platform%2Fgrid-3.png?generation=1786727793088153&alt=media) ### Read Creative Data in Context Compare connected campaign media with available metrics, account scope, dates, and business outcomes without treating one creative or inspiration item as proof of causation. ![Read Creative Data in Context](https://storage.googleapis.com/download/storage/v1/b/runner-blog/o/features%2Fonline-advertising-platform%2Fgrid-4.png?generation=1786727793361589&alt=media) ## A product principle for Online Advertising Platform > Keep online advertising platform work connected to real store context, make each proposed change reviewable, and publish only what the operator approves. > > — Runner AI product principle ## Connect Campaign Work to the Store It Is Meant to Serve Most roundups of online advertising platforms stop at channel reach, targeting options, and bidding models. Ecommerce operators also need to know whether the promoted product is available, whether the offer matches the destination, and whether the creative promise survives the path into the storefront. Runner Ads gives available teams a place to connect supported provider accounts and inspect campaign and creative evidence beside Runner AI store context. Start by selecting the exact provider account and reporting range. Then verify the campaign, promoted products, destination, dates, and current store facts before proposing a change. The AI ecommerce ad creative generator workflow can help shape store-aware variants, while an integrated marketing strategy keeps the customer promise aligned across channels and destinations. Runner AI does not turn incomplete provider data into certainty, and it does not make every external action automatic. The operator still owns permissions, budget, targeting, claims, review, publication, and measurement. ![Connect Campaign Work to the Store It Is Meant to Serve](https://storage.googleapis.com/download/storage/v1/b/runner-blog/o/features%2Fonline-advertising-platform%2Fblock-1.png?generation=1786727793626897&alt=media) [Build Store-Aware Ad Creative](/ai-ecommerce-ad-creative-generator) [Coordinate the Campaign Journey](/integrated-marketing-strategy) ## Review Provider-Specific Actions Before They Leave Runner Provider support is intentionally not flattened into a misleading universal checklist. Runner Ads can expose reporting for connected Google Ads, Meta, and conditional TikTok Ads accounts, but the available controls differ. Supported Google Ads and TikTok campaigns can expose Pause or Enable, while the documented Meta reporting surface does not imply those controls. Google Ads campaign creation can use Runner's in-app planning, editing, review, and publish flow. TikTok campaign creation can hand off to TikTok Ads Manager. A Meta connection does not by itself establish an in-app campaign-creation destination. Treat Publish Campaign and other external state changes as consequential actions: confirm the account, review the exact campaign, and verify the returned provider state. Marketing campaign management software provides an adjacent workflow for owners and approvals, and the complete feature library covers the storefront, marketing, conversion, and commerce work that surrounds the ad account. ![Review Provider-Specific Actions Before They Leave Runner](https://storage.googleapis.com/download/storage/v1/b/runner-blog/o/features%2Fonline-advertising-platform%2Fblock-2.png?generation=1786727793955221&alt=media) [Organize Campaign Ownership](/marketing-campaign-management-software) [Browse All Runner AI Features](https://www.runnerai.com) ## Product principle > The useful result is online advertising platform work you can review, revise, and connect back to the store — not another disconnected dashboard. > > — Runner AI product principle ## Online Advertising Platform FAQ ### What is an online advertising platform? An online advertising platform is software for creating, managing, measuring, or optimizing paid campaigns across digital channels. Runner Ads focuses on ecommerce campaign operations: supported provider connections, account-scoped reporting, available campaign controls, connected creative evidence, and reviewable actions beside store context. ### Which advertising providers can Runner Ads connect? The documented Runner Ads surface includes Google Ads, Facebook and Instagram through Meta, and TikTok Ads when that channel is available. Availability can depend on feature access, plan, provider support, and a completed authorization flow. A provider window opening is not proof of connection; Runner must show the returned account. ### Can Runner Ads create and publish campaigns for every provider? No. Provider capabilities differ. Google Ads can use Runner's in-app review and publish flow. TikTok creation can open TikTok Ads Manager. The documented Meta reporting surface does not by itself provide a campaign-creation destination. Review the current provider path before promising an action. ### How should an ecommerce team compare campaign performance? Select the provider account and time range first, then compare available campaign, trend, activity, and creative metrics using aligned dates, time zones, definitions, and filters. Provider-reported advertising metrics and first-party Store Analytics are different data classes, so apparent differences require investigation rather than invented reconciliation. ### Is Runner Ads Trending the same as campaign performance? No. Trending is public Meta or TikTok advertising inspiration, not the merchant's campaign report. A saved item becomes a collection snapshot only after saving succeeds, and popularity or an impressions index does not prove that the idea will perform for a particular store. ## Start with the Account, Evidence, and Provider Boundary Describe the campaign goal, connected provider, account, products, destination, offer, reporting period, and approval limits. - Account-scoped reporting - Provider-aware controls - Reviewable store context > Help me review my connected ad campaigns for this store. Confirm the provider account and date range, separate provider metrics from store analytics, identify supported actions, and flag every claim or external change I must approve. [Start in Runner AI](https://www.runnerai.com/auth/login?prompt=Help%20me%20review%20my%20connected%20ad%20campaigns%20for%20this%20store.%20Confirm%20the%20provider%20account%20and%20date%20range%2C%20separate%20provider%20metrics%20from%20store%20analytics%2C%20identify%20supported%20actions%2C%20and%20flag%20every%20claim%20or%20external%20change%20I%20must%20approve.) ## Related features - [Build Seasonal Marketing Campaigns from Live Store Context](/seasonal-ecommerce-marketing-campaigns) - [Choose Social Media Management Platforms Around Store Work](/social-media-management-platforms) - [Recover More Carts with AI Ecommerce Abandoned Cart Emails](/ai-ecommerce-abandoned-cart-emails) - [Explore all features](/)